Thinking that Moves

Automotive Events develops and implements leading-edge program experiences and content, primarily for the automotive industry. With offices in Cleveland, Los Angeles and Manchester, UK, we help some of the world’s most recognized companies convey key brand and product messages. Our team prides itself on providing clients with complete confidence and value.

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years of experience


successful projects


happy clients

Our Work


The benefits of new technologies are increasingly hard to explain to consumers.  Differentiating a nameplate or brand is frequently challenging.   Automotive Events knows that the best solution is to let prospective clients experience unique benefits in memorable and impactful ways.  AE successfully develops and implements programs on all scales.  From a single diversity street team to a national ultra-luxe racetrack based experience we have our clients covered.

Automotive Events creates authentic programs that increase awareness, sway opinion and drive consideration. These programs solidify consumer preference and create advocates.

Public Relations

From developing an initial concept through all aspects of execution, we can deploy a deep understanding of product(s) and unique technologies. Dialing in market positioning and brand core values completes the message.


The world of motorsports can be a high risk/low return environment muddied by jargon and technological challenges. We make it easy for clients to understand, while reassuring them that their investment will generate incredible dividends.

Our team leverages decades of race and rally experience to execute outstanding hospitality and activation, critical oversight of third-party race operation and knockout content.

Precision Driving

We can provide a full crew of Screen Actors Guild-approved precision drivers for a large-scale movie or a single driver for a one-off photo shoot.

With 150 drivers at our disposal, we can choreograph and produce any driving-related effect or stunt with absolute precision, in complete safety and within budget.

Advanced Technologies

We are at the forefront of introducing new technology, and we support substantial experience in large-scale testing, drive clinics and focus group studies.

As a federal government-approved supplier, our advanced technology team is IRB certified.


Our skills and global reach satisfy the needs of clients in multiple fields. Our team of specialists possess state-of-the-art experience and education in hospitality and media, including venue selection, contracting, registration, travel, décor, food and beverage, graphics, editing and content.

We have managed meetings from intimate executive groups to multi-venue projects with thousands of attendees.