Working closely with the client to address the key issue of financial efficiency, we utilized many of the Art Of Performance Tour assets. And for logistical efficiency, the drive experience was broken up in to an off-road area, a smart cone tarmac handling area and a street drive option. Essentially tripling throughput capability. All the while it was imperative that we delivered a Jaguar Land-Rover worthy environment and experience throughout the 17 day program. RFID tracking meant that attendee actions could be carefully studied and subsequent purchase activity recorded. The client was delighted to find that by the end of the project we had offered over twice the targeted number of prospective clients a fully immersive brand appropriate experience that showcased vehicle capability at every step of the way.