Automotive Events Thinking that moves.

Hyundai Genesis Press Launch

Hyundai secured AE to reveal the all-new Genesis sedan to automotive media in a way that would shift the brand psychology toward upscale. A true flagship vehicle, Genesis required a unique launch experience that said: "We are here to play with the big boys!" AE encouraged Hyundai to think over-the-top and create a press launch that exposed the media to the luxury, performance and attitude of Genesis at every touch point - including an exclusive performance featuring Don Felder and Jack Blades, two Harman Becker product spokespeople and maker of the Genesis sedan’s sound system. These elite encounters and an exhilarating, performance-tuned drive experience had journalists nodding in agreement: Genesis is every bit a true luxury sedan. To no surprise, Hyundai Genesis won North American Car of the Year...an accolade which AE is proud to have been a part of.