Automotive Events Thinking that moves.

VOLKSWAGEN JETTA TDI CUP PUBLIC RELATIONS

One year following the launch of the Volkswagen Jetta TDI Cup race series, Volkswagen contracted AE to manage the public relations strategy and execution in addition to the event production. Leaning on years of experience in the automotive and motorsports media marketplace, AE assembled a communications plan and implemented various elements including a media relations campaign, social media activation, driver media training and public relations coaching, photography management, driver recruitment, marketing collateral writing, design and production and ROI measurement. While the event footprint that AE created for the series had been an overwhelming success, Volkswagen realized not only great public relations results but also increased synergies and cost savings by using AE as a public relations one-stop shop.